Jason Pantana Talks About BeNiched: Defining Your Area of Expertise

Consumers are more informed about nearly any subject today as a result of an unlimited supply of information on the internet. This presents an incentive for agents to specialize in the way they interact with digital consumers to impart greater value. The goal of BeNiched: Defining Your Area of Expertise is to present ideas that will assist you in defining your niche areas of service and in communicating the significance of those services to digital consumers.

Nobu Hata is the National Association of REALTORS®’ Director of Digital Engagement. An industry veteran since 1996, Nobu is a student of marketing, communications trends, social media, and technology in the real estate industry.

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