Jonathan Smoke, Chief Economist at realtor.com®, discusses the impact the Millennials will have on the housing market in the coming years. After several years of a sub par economic opportunities, Millennials are now on the rebound with huge increases in employment. They now represent the highest percentage of shoppers, and are already buying in large numbers in the more affordable markets.
Because this younger generation interacts with the world differently the their predecessors, REALTORS® will have to adjust to meet the needs of this emerging new market. Social media is key for reaching these potential buyers, and REALTORS® will have to learn how to interact socially as well.
Jonathan will be speaking at the Home Buyer Preferences and Market Opportunities session on Sunday, November 9, 11:00 am – 12:30 pm