How the Millennials Will Affect the Future of the Housing Market

Jonathan Smoke, Chief Economist at®, discusses the impact the Millennials will have on the housing market in the coming years. After several years of a sub par economic opportunities, Millennials are now on the rebound with huge increases in employment. They now represent the highest percentage of shoppers, and are already buying in large numbers in the more affordable markets.

Because this younger generation interacts with the world differently the their predecessors, REALTORS® will have to adjust to meet the needs of this emerging new market. Social media is key for reaching these potential buyers, and REALTORS® will have to learn how to interact socially as well.

Jonathan will be speaking at the Home Buyer Preferences and Market Opportunities session on Sunday, November 9, 11:00 am – 12:30 pm

Nobu Hata is the National Association of REALTORS®’ Director of Digital Engagement. An industry veteran since 1996, Nobu is a student of marketing, communications trends, social media, and technology in the real estate industry.

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